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Started in mid 2005 to offer total skin care and colour cosmetics solutions with natural ingredients at affordable prices. The brand personality is to project a sense of fun and energy, hence the name is Italian for sunflower.

It is the "first" cosmetics and skin care brand in Malaysia that use the "island" concept store as its distribution channel.

Within short span of time, Elianto has mushroomed to 92 outlets throughout Malaysia and 36 outlets in overseas and is considered one of the most successful home grown skin care and cosmetics brand.

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